Integrative Business plan.docx - Running head: PROCTOR AND...

Running head: PROCTOR AND GAMBLE BUSINESS PLAN 1
Proctor and Gamble Business Plan
Name
Institution

PROCTOR AND GAMBLE BUSINESS PLAN 2
Table of Contents
I. Executive Summary
II. Organizational Statements
a. Vision Statement
b. Mission statement
c. Value Proposition Statement
d. Company Description and Business model description
III. Industry Analysis and Trends
IV. Business Goals/Objectives
V. The Competition
VI. Marketing Plans and Strategies
VII. Target market
VIII. Strategic Position and Risk Assessment
IX. Keys to Success
X. Operations Plan
XI. Technology Plan
XII. Management and Organization
XIII. Community Involvement and Social Responsibility
XIV. Development, Milestones, and Contingency/Exit Plan

PROCTOR AND GAMBLE BUSINESS PLAN 3
XV. The Financials

PROCTOR AND GAMBLE BUSINESS PLAN 4
I. Executive Summary
The Procter and Gamble Company is one of the most ancient partnerships that have operated for
more than one and a half centuries. The company was founded as a result of a partnership
between James Gamble and William Proctor; both of who are immigrants to America. The
partnership is said to have been formed as a result of a relationship occurring from the two