SYLLABUS: MUIN 280 Communications in the Music Industry
Steve Cunningham: (323) 965-8737, (213) 821-4204
Mailbox: MUS 305
Office: MUS 107
Office Hours: Mon. and Wed. from 10am – 12 noon. Other days and times by
MUIN 280 Communications in the Music Industry explores the history, theories, technologies,
and practices of communications media, their continuing evolution and their relationship to the
Music Industry. Technology and the needs of society are driving the music industry through a
great period of change. Students will develop perspective, skills and a framework of
understanding that will serve as tools for navigating the accelerated cycle of change in our
Significant objectives include an understanding of:
Historical perspective; telegraph, radio, TV, computers, Internet, digital audio and music
Technology, monopoly, regulation, industry consolidation, emerging business models
Portable music players, Internet radio, Internet music delivery, wireless technologies
Current computer technology and its impact on the music industry
Radio and Music Formats: Programming objectives, strategies, tactics and trends
Music Programming: research, objectives, strategies and tactics
Current digital delivery technologies and their impact on the music industry
New delivery channels and competitive models shaping the future of the music industry.
P2P, Podcasting, Internet Radio, Satellite Radio, HD Radio, etc.
Requirements, Exams and Grading Information
One midterm exam, two to four research papers, and one final exam will be assigned. In written
assignments students are expected to demonstrate their acquisition and understanding of
important concepts, historical perspectives, and basic technological principals. Exams consist of
multiple-choice and short answer questions. A study guide will be available the class meeting
prior to each test. Tests must be taken during the scheduled times and cannot be made up at a
Students are expected to participate in class discussions. In addition, students are expected to
post at least one message per week (beginning in week two) to the Discussion Groups section of
Blackboard, where relevant news and information will be posted as food for thought.
Attendance will be taken at each class and will count towards your final grade. After three
absences your grade will be lowered one-half grade (5%) for each additional absence, up to 10%.
Because of the importance of hands-on experience with this subject, attendance to all classes is
the only method of understanding the concepts of this specialized topic.
Written midterm and media assignments
Class discussion sessions and postings