20073_280_Syllabus

20073_280_Syllabus - SYLLABUS: MUIN 280 Communications in...

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SYLLABUS: MUIN 280 Communications in the Music Industry Instructor: Steve Cunningham: (323) 965-8737, (213) 821-4204 E-mail: cunningh@usc.edu Mailbox: MUS 305 Office: MUS 107 Office Hours: Mon. and Wed. from 10am – 12 noon. Other days and times by appointment. Course Description MUIN 280 Communications in the Music Industry explores the history, theories, technologies, and practices of communications media, their continuing evolution and their relationship to the Music Industry. Technology and the needs of society are driving the music industry through a great period of change. Students will develop perspective, skills and a framework of understanding that will serve as tools for navigating the accelerated cycle of change in our industry. Significant objectives include an understanding of: Historical perspective; telegraph, radio, TV, computers, Internet, digital audio and music Technology, monopoly, regulation, industry consolidation, emerging business models Portable music players, Internet radio, Internet music delivery, wireless technologies Current computer technology and its impact on the music industry Radio and Music Formats: Programming objectives, strategies, tactics and trends Music Programming: research, objectives, strategies and tactics Current digital delivery technologies and their impact on the music industry New delivery channels and competitive models shaping the future of the music industry. P2P, Podcasting, Internet Radio, Satellite Radio, HD Radio, etc. Requirements, Exams and Grading Information One midterm exam, two to four research papers, and one final exam will be assigned. In written assignments students are expected to demonstrate their acquisition and understanding of important concepts, historical perspectives, and basic technological principals. Exams consist of multiple-choice and short answer questions. A study guide will be available the class meeting prior to each test. Tests must be taken during the scheduled times and cannot be made up at a later date. Students are expected to participate in class discussions. In addition, students are expected to post at least one message per week (beginning in week two) to the Discussion Groups section of Blackboard, where relevant news and information will be posted as food for thought. Attendance will be taken at each class and will count towards your final grade. After three absences your grade will be lowered one-half grade (5%) for each additional absence, up to 10%. Because of the importance of hands-on experience with this subject, attendance to all classes is the only method of understanding the concepts of this specialized topic. GRADING SUMMARY 1. Written midterm and media assignments 40% total 2. Class discussion sessions and postings 10% 3. Midterm Exam 20% 4. Final Exam 20% 5. Class Participation 10%
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SYLLABUS: MUIN 280 Communications in the Music Industry Letter grades are assigned strictly by percentage: 90+ = A, 80 – 89.99 = B, 70 – 79.99 = C, 60 –
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20073_280_Syllabus - SYLLABUS: MUIN 280 Communications in...

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