Market Research and Psychology

Market Research and Psychology - occurring in marketing and...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Market Research and Psychology
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Perceived Risk With E-Shopping surveyed persons 18 years and over who were regular internet users southeast and northeast regions of the U.S. 276 completed surveys from NE region, unknown amount distributed most of the subjects were over 44 and had an annual income of over $100,000 also, 85% of the respondents in the northeast bought an item through the Internet within the last six months
Background image of page 2
Pt.2, Perceived Risk 240 completed surveys from SE, unknown amount distributed under age 44 and had an income of less than $100,000 per year but still had purchased an item through the Internet within the six month period
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ethics In Market Research Fun Info: while marketing research is occurring more often in laboratories, psychology research is taking place in the field.
Background image of page 4
Ethics pt.2 Three time periods were chosen in two journals These periods were chosen based on advances
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
Background image of page 11
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: occurring in marketing and psychological research during these times. Each article in the given time period was assessed for the frequency of deception,debriefing,informed consent,permission to withdraw from the study,swearing participants to secrecy and suspicion checks Ethics cont. Deceptions used in those time periods ranged from a high of 59% of research in 1989-90 to a low of 43% in 1975-76, 75% of research used some deception in 1996-97. The most common form of deception consisted of misrepresentation of the studies purpose Effectiveness of print advertising on potential travelers 180 undergrads purchasing holiday travel packages based on print ads. 9 fake ads were created with different types of visualization and imagery prompts. To put it in perspective Do the following pictures prompt you to use the product shown?...
View Full Document

Page1 / 11

Market Research and Psychology - occurring in marketing and...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online