U - 04 Where the Money Is

U - 04 Where the Money Is - Lesson 4 Where the Money is...

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John L. Nesheim Copyright Lesson 4: Where the Money is Lesson 4 Where the Money Is John L. Nesheim’s “14 Steps to IPO”
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John L. Nesheim Copyright Lesson 4: Where the Money Is 2 Today A. What are investors looking for?’
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John L. Nesheim Copyright Lesson 4: Where the Money Is 3 Today A. What are investors looking for?’ B. Where are the sources of startup money?
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John L. Nesheim Copyright Lesson 4: Where the Money Is 4 Today A. What are investors looking for?’ B. Where are the sources of startup money? C. What distinguishes a ‘good’ Business Plan?
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John L. Nesheim Copyright Lesson 4: Where the Money Is 5 Today A. What are investors looking for?’ B. Where are the sources of startup money? C. What distinguishes a ‘good’ Business Plan? D. What is a good process for raising venture money?
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John L. Nesheim Copyright Lesson 4: Where the Money Is 6 “Startup Money is Everywhere!” Where to find it? How to get it?
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John L. Nesheim Copyright Lesson 4: Where the Money Is 7 Equity investors focus on a secret: Secret: = Unfair Advantage Winning combination, recipe “You have 30 seconds: Why should I invest in your company?” 3 Presentations: 30 seconds 3 minutes 30 minutes
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John L. Nesheim Copyright Lesson 4: Where the Money Is 8 Purpose of the Business Plan (that goes after “serious money”)
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John L. Nesheim Copyright Lesson 4: Where the Money Is 9 Purpose of the Business Plan (that goes after “serious money”) #1 = Attract investors their emotions
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John L. Nesheim Copyright Lesson 4: Where the Money Is 10 Purpose of the Business Plan (that goes after “serious money”) #1 = Attract investors their emotions “We want to invest in your company!”
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John L. Nesheim Copyright Lesson 4: Where the Money Is 11 Purpose + Process = a B Plan: Help convert a good idea into a fundable business Part of a PROCESS Multiple stages, over months, to final decision B Plan = Core document, the End Point Q: Why is the B Plan is everything and nothing?
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John L. Nesheim Copyright Lesson 4: Where the Money Is 12 What distinguishes a ‘good’ Business Plan?
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John L. Nesheim Copyright Lesson 4: Where the Money Is 13 B Plan helps you convert a good idea into a fundable business Q: “What is meant by fundable? Investment - many forms Return (“ROI”) High risk = High return potential needed
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John L. Nesheim Copyright Lesson 4: Where the Money Is 14 Purpose of the Business Plan (that goes after “serious money”) #1 = Attract investors their emotions “We want to invest in your company!”
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John L. Nesheim Copyright Lesson 4: Where the Money Is 15 What are investors looking for? 1. Management that can get the job done 1. Large, rapidly expanding market 2. Brilliant idea/technology that can be commercialized 3. Attractive exit strategy for investors 4. Clever unfair advantage
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John L. Nesheim Copyright Lesson 4: Where the Money Is 16 Exit strategy for investors How do investors cash in their chips?
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