U - 06 Business Plan

U - 06 Business Plan - Copyright John L Nesheim Lesson 6...

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Unformatted text preview: Copyright John L. Nesheim Lesson 6: Business Model Lesson 6 The Business Plan John L. Nesheim’s “14 Steps to IPO” Copyright John L. Nesheim Lesson 6: Business Plan 2 Today • What is the purpose of a Business Plan? • What is the structure of a BPlan? • What is the content of a BPlan? • TIPS for creating a great BPlan Copyright John L. Nesheim Lesson 6: Business Plan 3 How to write a good Business Plan? • GET STARTED early !!!!!!! • Draft - draft - draft - draft - draft • Edit - edit - edit - edit - edit – edit • GET STARTED early !!!!!!! Copyright John L. Nesheim Lesson 6: Business Plan 4 Where should I start to write a good Business Plan? • Best sequence: 1. Draft a Business Summary 4 pages 2. Go to the rest of BPlan by chapter 3. Draft first Financial Forecast 4. Go back to 1. Copyright John L. Nesheim Lesson 6: Business Plan 5 You may find it helpful to start drafting with the presentation? • PowerPoint presentation • Tell your story (on slides) • Write as you speak • Freedom for creativity, innovation • Less burdened with good writing needs • Skip the graphics in your first draft Copyright John L. Nesheim Lesson 6: Business Plan 6 Today • What is the purpose of a Business Plan? • What is the structure of a BPlan? • What is the content of a BPlan? • Tips for success Copyright John L. Nesheim Lesson 6: Business Plan 7 Purpose of the Business Plan (that goes after “serious money” #1 = Attract investors their emotions “We want to invest in your company!” Copyright John L. Nesheim Lesson 6: Business Plan 8 Business Plan is not an Operating Plan • Business Plan • 5 year focus • Annual summaries • Consolidated spending • Strategic plan • Operating Plan • 1 year focus • Monthly details • Department budgets • Tactical plan Your job Focus on the Business Plan (for investors). Copyright John L. Nesheim Lesson 6: Business Plan 9 Today • What is the purpose of a Business Plan? • What is the structure of a BPlan? • What is the content of a BPlan? • Tips for success in this course Copyright John L. Nesheim Lesson 6: Business Plan 10 Outline of BPlan: Sections needed (Example: Table 5-1, p72, High Tech Startup ) • Executive Summary • Customer Need and Business Opportunity • Business Strategy & Key Milestones • Marketing Plan • Operations Plan • Management & Key Personnel • Financial Projections • Appendices Copyright John L. Nesheim Lesson 6: Business Plan 11 Length of BPlan • 40 pages for a “real” BPlan • Most are greater than 20 pages • Executive Summary = 4 pages, max • Financial Projections • Income Statement 5 years • Balance Sheet 5 years • Cash Flow Statement 5 years • Headcount and Equipment • Company valuation, ownership, stock option pool • Appendices = 5 or less pages (try not to use) Copyright John L. Nesheim Lesson 6: Business Plan 12 Today • What is the purpose of a Business Plan?...
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This note was uploaded on 04/18/2008 for the course NBA 5070 taught by Professor Schneider,george during the Fall '07 term at Cornell.

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U - 06 Business Plan - Copyright John L Nesheim Lesson 6...

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