Due21_Micro_Mid-term_research_data_Team_Incentive (1) (1)

Due21_Micro_Mid-term_research_data_Team_Incentive (1) (1) -...

This preview shows page 1 - 3 out of 7 pages.

Hilton Hotel Services vs. Marriott Hotel Services Theme: Profitability and Efficiency Research Data Assignment Principles of Microeconomics Online class 7/11/16-8/18/16 Dr. McKizzie Tarrant County College Southeast By Team Incentive Cynthia Carter Nadaya Collier Charish Hammond Cassie Johnson Samika Kulkarni Heather Louis Christian Martinez Monica Medina Kelly Reaves July 21, 2016
Image of page 1

Subscribe to view the full document.

2 Micro Research Data Assignment 1. Firm’s industry rank Marriott International: 1 st (Fortune, 2016, online) Hilton Worldwide Holdings: 2 nd (Fortune, 2016, online) 2. Firm’s Market Hilton Worldwide operates approximately 5% of the global market. That measure almost doubles to ~9% when considering the US market separately (Yahoo, 2014, online). Marriott has edged Hilton out of the top spot in the US market with 10%, but company estimates place the organization’s global operations at less than 2%. (Marriott 2015 annual report, page 10). With the intended purchase of Starwood, this measure is expected to soar. (Marriott 2015 annual report, Letter to Shareholders). 3. Firm’s trading partner Hilton Hotels trading partners are World Wildlife Fund, U.S. Dept of Energy, Uber (hiltonworldwide.com, 2016, online). Marriott Hotels trading partners are American Airlines, Hertz, NRG Home Solar (marriott.com, 2016, online). 4. Firm’s market share Hilton Worldwide Holdings Ltd. and Marriott International Inc. are both worldwide hotel chains that can be found in numerous countries and cater to leisure and business markets. “Both hotels have incredible market share in the travel and business accommodation sector, and they are able to cater to almost anyone regardless of his or her budget for a vacation, business trip, or excursion.” (Zacks, 2014, online).
Image of page 2
Image of page 3
  • Fall '15
  • Microeconomics, Hilton Hotels, Hotel chains, Marriott International Inc., HILTON WORLDWIDE HOLDINGS

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern