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Ysay Milktea business plan.docx - YSAY’S MILK TEA SHOP...

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YSAY’S MILK TEA SHOP(951) 249 - 3503Bagumbayan, Pandan, AntiquePrepared by:Submitted to:Table of Contents1 |P a g e
ExecutiveSummary.......................................................................................................3BusinessOverview........................................................................................................5Market Analysis andCompetition....................................................................................7Sales and MarketingPlan...............................................................................................9Ownership and ManagementPlan................................................................................11OperatingPlan............................................................................................................13FinancialPlan...............................................................................................................16Appendices..................................................................................................................192 |P a g e
EXECUTIVE SUMMARYIsay’s Milk tea shop is a new tea room located at Bagumbayan, Pandan, Antique.Isay’s Milk tea will offer a full range of teas, as well as pastries, premiumchocolates, and some tea accessories for taking home or giving as gifts. It aimsto deliver quality at an affordable and fair price to customers. Our businessfocuses on students and young professionals. Isay’s Milk tea aims to come upwith products that will differentiate our rivals as a newcomer in the milk teaindustry, a product that offers satisfaction, quality taste and new variety of milktea.Isay’s Milk tea shop want to develop a commodity that, once it happens it willhelp withstand the demise of milk tea trend. There are already tough rivalsentering the market. In order for us to surpass past success and improve ourproductivity, we have infinitely incorporated and checked our previous strategy.It also seeks to move the unconsciousness of customers to knowledge throughadvertising and creates sales through our new product and to build and establisha strong reputation in the milk tea industry.Isay’s Milk tea focused on providing the best milk tea & tea based drinks on themarket. The aims is to bring the milk tea experience closer to each home and toprovide customers with a one of a kind tea experience by ensuring that we useonly the best & freshest ingredients in the making of our drinks.To provide customers with a diverse range of the highest quality products byprovidingthe tools necessary a create blend of tea that will suit them. All our products areguaranteed to be fresh and organic.3 |P a g e
Isay’s Milk tea downtown location will place it conveniently near to the localuniversity and high school, as well as other service-oriented businesses. This willprovide the most convenient possible location for local residents under the ageof thirty, as well as making it easy for residents to integrate our business intotheir daily or weekly routines.The founder of Isay’s Milk tea shop will be entering the business with a soundsense of thefinancial side of business management, the foundation on which most smallbusinessesfail. Furthermore, she has a strong local network of community members,maintenanceworkers, and experienced food service managers.Margins in the first year are anticipated to be very tight, with total revenue ofPHP 87,000and total expenses of PHP 83,000. This leaves total profits of only about PHP4,000. Within the food service industry, managing any profit whatsoever withinthe first year is extremelydifficult; operations are likely to be at a loss for the first few months. Ourultimate goalis one of growth as we establish ourselves in the community. With initialexpenses outof the way, our second year should see a minor increase in revenue that resultsin netprofits near doubling, before stabilizing in the third year.

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Term
Spring
Professor
Ms. Rea Martesano
Tags
Tea culture, Ysay Divine Delos Santos, Ysay s Milk

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