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CHAPTER-1-INTRODUCTION-Cab-Cake-Studio-Efficiency-and-Effectivity-of-Marketing-Strategy-through-Soci

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Republic of the PhilippinesDepartment of EducationRegion IIISchools Division of Nueva EcijaNUEVA ECIJA SENIOR HIGH SCHOOLLlanera Street, Quezon District, Cabanatuan City,Nueva Ecija, 3100Title: “Cab Cake Studio: Efficiency and Effectivity of Marketing Strategythrough Social Media”Submitted by:Zyanelle S. TaculadEmmalyn ClamonteShyla R. AngelesHannah Gray Flores
Karylle Alyanna DomingoBlessy ManiquisReylyn Joy CaranguianDiana Rose CalderonMarvin Dela FuenteSubmitted to:Jhoesa Dela Cruz CabandingCHAPTER IINTRODUCTION1.1 BUSINESS NAMEOne of the unique businesses in Cabanatuan is a customize and unique design of the cake,cupcakes, and pastries. Customers have different designs and styles of a cake they want like cute,minimalist, colorful, elegant, birthday cake, etc... and it depends on the occasion they will attendlike graduation, wedding, birthday, anniversary and holidays like valentine’s day, Christmas dayand new year. As a home base bakery, we think thatCabCakeStudiois a fit for our bakerybusiness.
1.2 BUSINESS RESEARCH TITLEThe research came up with the business research title“Cab Cake Studio: Efficiency andEffectivity of Marketing Strategy through Social Media”. In addition, by mergingcurrent ideas and new technology with the bakery sector, we investigated improvements andfuture perspectives. We aim to identify how we going to promote and advertise our product toour customers by using social media.1.3 LOCATIONCabCakeStudio will use social networking sites such as Facebook, Instagram, Tik-Tok, andTwitter to boost consumers around Cabanatuan City. Unlike a traditional bakery, Cab CakeStudio accepts a range of cake orders through the homepage, so it's important to keep thehomepage consistent. We will deliver or pick up around the customer’s chosen place. The rest of
the job is nearly identical to that of a traditional bakery. However, because a customer orders acake with a personalized design and material selection, more diverse materials are necessary. Sofar, we've seen a lot of new e-commerce technology. To look at the firm from a theoreticalperspective, the Cab Cake Studio appears to have a lot of issues to overcome.1.4SUMMARY OF THE FINDINGSIn this study, we want to improve our marketing strategy using social media. In the past 2 years,we have pandemic as today, so we think that social media is the best way for our marketingstrategy to promote our product or store to them.This has a significant impact on theenvironment of our contacts, whether with friends or with private and public entitiesorganizations. Indeed, social media platforms represent a new space for people, organizations,and even governments to interact with one another and exchange information, thoughts,products, and services on a commercial, social, political, and educational level (Hawkins andVel, 2013; Rathore, Ilavarasan, & Dwivedi, 2016; Usher et al., 2014). Zhu and Chen, 2015; Zengand Gerritsen, 2014.As a strategy, social media advertisements may be beneficial for businessesto achieve a variety of marketing objectives, including creating clients' raising consumerawareness, increasing customer knowledge, changing customer perceptions, and pushingcustomers to buy things. Nowadays many people use social media. They can order food any timeanywhere. We will create a Facebook page to post some of our cakes and costumer who orderedto use, Instagram for the aesthetic pictures, TikTok account to post our video on how we design

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Term
Spring
Professor
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Tags
Baking

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