Session9_Distribution_students

Session9_Distribution_students - Session 9 Marketing...

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1 Session 9 Marketing Channels Ch 12. Distribution Channels and Supply Chain Management Jooseop Lim Assistant Professor Department of Marketing John Molson School of Business Concordia University Comm 224 Marketing Management / Mark 201 Introduction to Marketing
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2 Agenda Overview of Distribution Channels Reasons Why Distribution Channels Exist Channel Functions Channel Decisions Place Objectives Types of Channels New Types of Channels and New Trends in Channels
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Distribution channel (or Marketing Channel) a set of interdependent organizations involved in the process of making a product or service available for use or consumption. Definition Raw Material Supplier Manufacturer Wholesaler Retailer Customers Value-delivery network: The network made up of the Company, suppliers, distributors, and customers Partner with each other to improve the performance of the whole system Competition takes place between the entire value-delivery networks, not between individual competitors
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4 A marketing channel can be viewed as a large canal or pipeline through which products, their ownership, communication, financing and payment, and accompanying risk flow to the consumer from the point of origin. ORIGIN
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This note was uploaded on 04/18/2008 for the course MKT 224 taught by Professor Lim during the Winter '08 term at Concordia Canada.

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Session9_Distribution_students - Session 9 Marketing...

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