Session12_International_students

Session12_International_students - Session 12 International...

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1 Session 12 International Marketing Ch 18. The Global Marketplace Jooseop Lim Assistant Professor Department of Marketing John Molson School of Business Concordia University Comm 224 Marketing Management / Mark 201 Introduction to Marketing
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2 Agenda Major International Marketing Decisions
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3 Global Marketing Environment The international trade system Tariff, Quota, Embargo, Exchange controls, Non-tariff trade barriers Regional free trade zones: EU, NAFTA, APEC, MERCOSUR Economic environment Four types of industrial structures: Subsistence economies, Raw-material- exporting economies, Industrializing economies, Industrial economies Politico-legal environment Things to consider: Attitudes toward international buying; Government bureaucracy; Political stability; Monetary regulation Type of international trades: Counter trade: Paying with other items instead of cash Barter: direct exchange of goods or services Compensation (or buyback): Seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products Counterpurchase: Seller receives full payment in cash but agrees to spend some portion of the money in the other country Cultural environment
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4 Deciding Whether to Go International Reasons companies might consider International expansion:
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Session12_International_students - Session 12 International...

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