COMM 210_L2_Students 2

COMM 210_L2_Students 2 - Economies of scope Functional...

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Slide No. 1 CONTEMPORARY BUSINESS THINKING COMM 210/2 CONTEMPORARY BUSINESS THINKING COMM 210/2 September 11, 2007 Class No. 2 John Molson School of Business Concordia University Slide No. 5 IDENTIFY THE AUTHOR'S CLAIMS IDENTIFY THE AUTHOR'S CLAIMS A claim is a major thesis or conclusion of a piece of writing that the author is trying to persuade you to accept Finding claims Explicitly or implicitly stated Likely locations Unproblematic and contestable claims Describing claims Intelligible and fair summary Concept lists and concept maps Effective writing Evidence is the examples and reasoning to support the claim Slide No. 10 CHANDLER: CONCEPT LIST CHANDLER: CONCEPT LIST Economies of scale
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Unformatted text preview: Economies of scope Functional divisions Management hierarchy First movers Research & development Diversification Separation of top vs middle managers Stock market pressures Short-term thinking Slide No. 6 UNCONTESTABLE & CONTESTABLE CLAIMS UNCONTESTABLE & CONTESTABLE CLAIMS An " Uncontestable Claim " is a claim that is accepted without any challenge Based on own experiences and observations Appear to be factual Expert opinions or common sense Technical or mathematical claims are usually unchallenged A " Contestable Claim " refers to all other claims which introduce new ideas, new thoughts Assess the evidence behind the claim...
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