COMM 210_L5_Students

COMM 210_L5_Students - School of Business Concordia...

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Slide No. 1 CONTEMPORARY BUSINESS THINKING COMM 210/2 CONTEMPORARY BUSINESS THINKING COMM 210/2 Oct. 2, 2007 Class No. 5 John Molson School of Business Concordia University Slide No. 3 MICHAEL PORTER WHAT IS STRATEGY? Competitive moves and business approaches management employs in running a company The creation of a unique ( Variety-based , Needs-based or Access-based ) position involving a different set of activities Management’s “game plan” to Please customers Position a company in its chosen market Compete successfully Achieve superior business performance Operational Effectiveness: You perform activities better than your competitors - necessary, but not sufficient “Benchmarking best-practices” & “Outsourcing” lead to easy imitation…… Competitive convergence Slide No. 5 MICHAEL PORTER STRATEGIC FIT MICHAEL PORTER STRATEGIC FIT Strategy is about combining activities and creating a chain of activities that fit and reinforce one another rather than a collection of parts
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This note was uploaded on 04/18/2008 for the course COMM 210 taught by Professor Islam during the Fall '08 term at Concordia Canada.

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COMM 210_L5_Students - School of Business Concordia...

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