COMM 210_L10_Students

COMM 210_L10_Students - that a change at A is needed Slide...

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CONTEMPORARY BUSINESS THINKING COMM 210/2 CONTEMPORARY BUSINESS THINKING COMM 210/2 Nov. 6, 2007 Class No. 10 John Molson School of Business Concordia University Slide No. 3 CHARLES HANDY SIGMOID CURVE: KEY TO EFFECTIVE CHANGE CHARLES HANDY SIGMOID CURVE: KEY TO EFFECTIVE CHANGE The things which brought success will not necessarily keep you successful The accelerating pace of change is reducing the length of the curves Depleted resources; too late Begin building a new curve A B Why are we changing? We were doing fine!! Dip in curve = Period of initial learning Slide No. 5 PRODUCT LIFE CYCLE PRODUCT LIFE CYCLE Start new sigmoid curves before the first one reaches the later stages A B Loss of credibility, resources and jobs Begin building A new curve; Products, markets New curve Two programs At the same time Leaders need to convince others
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Unformatted text preview: that a change at A is needed Slide No. 6 THE DISCIPLINE OF THE SECOND CURVE THE DISCIPLINE OF THE SECOND CURVE Most perceive they are further along the curve than they would have admitted Assume you are near the peak on the first curve Current strategies will have to be replaced in the near future Nothing lost if first curve continues to grow while exploratory efforts are implemented for the second curve If we did not exist how would we re-invent ourselves? Let go of your past Slide No. 7 FERTILIZING THE SECOND CURVE FERTILIZING THE SECOND CURVE New generation will require permission and encouragement Commissioned a study on the next 25 years and invited firms customers to the presentation Responsibility to shape the future...
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This note was uploaded on 04/18/2008 for the course COMM 210 taught by Professor Islam during the Fall '08 term at Concordia Canada.

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COMM 210_L10_Students - that a change at A is needed Slide...

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