chapter 12 - Chapter 12 Logistics Distribution and Customer...

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Chapter 12: Logistics, Distribution and Customer Service
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Coordinating Logistics Activities Better Information-EDI and Internet Chain of Supply JIT Reducing Conflict Sharing and Shifting ???? ???? ???? ???? ???? ???? ???? ???? ???? ???? 12-4
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Transportation Transportation - marketing function of moving goods (330). For low value to weight products, transportation costs are very high
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Full Car Loads Full Car Load - if we have a full car (truck, trail car, etc…) then the time to handle transportation/delivery falls a lot. Containerization (328) Freight Forwarders (329) BOTH help to achieve full car loads and lower transportation costs
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The Transporting Function 12-5 Modes of Transportation Water Air Rail Truck Pipeline
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The Storing Function Price Stability Flexibility Costs Specialized Function 12-6
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Storing - marketing function of holding goods (330) Inventory - amount of goods being stored (330).
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This note was uploaded on 04/17/2008 for the course MKTG 3310 taught by Professor Sersland during the Spring '08 term at Auburn University.

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chapter 12 - Chapter 12 Logistics Distribution and Customer...

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