Chap%207%20Mgmt%202500%20kk-1

Chap%207%20Mgmt%202500%20kk-1 - Chapter 7: Social...

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Chapter 7: Social Perception and Attributions
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An Information Processing Model of Perception: Perception- a cognitive process that enables us to interpret and understand our environment, 4 stages: Selective attention/comprehension (salient stimuli of people, events, and objects) Encoding and simplification (interpretation and categorization), a schemata- mental picture Storage and retention (memory) Retrieval and response (judgments and decisions)
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Perceptional Errors: (not in text) Halo- an overall biased impression Leniency- consistently positive ratings Central tendency- all rated as average or neutral Recency- only remember recent information Contrast effects- rating compared to the most recently observed people
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Stereotypes: Stereotype- an individual’s set of beliefs about the characteristics or attributes of a group, types: Sex-role stereotypes Age stereotypes Racial and ethnic stereotypes Disability stereotypes
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This note was uploaded on 04/18/2008 for the course BUS 2500 taught by Professor Reck during the Spring '08 term at Western Michigan.

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Chap%207%20Mgmt%202500%20kk-1 - Chapter 7: Social...

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