Lecture11 - Lecture 11 Lecture 11 I nt er national...

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Unformatted text preview: Lecture 11 Lecture 11 I nt er national Dimension: The Global Economy, Global I S and the Value Chain, and I nt er national I T Development and Management Objectives Why is global economy impor tant? How does global economy change competitive environment? How does global economy change competitive strat egy? How does global economy change value chains and business processes? How does global economy affect I S? Why is the Global Economy impor tant today? Cheap, plentiful t elecommunications are available New markets have opened Businesses compet e in a global market Changes in Competitive Environment I nt er net-equipped world economy Customers and suppliers Suppliers have wider range of cust omers Customers have more available vendors Easier t o lear n about each other through search engines Substitut es easier t o locate Enables new market entrants I nt ensifies r ivalr y Changes in Competitive Strategy Size and complexity of global economy effects strat egy Size enables unprecedent ed product differentiation Changes in Value Chain and...
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Lecture11 - Lecture 11 Lecture 11 I nt er national...

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