BMMK5103 Final Exam 17 Oct 2015 - BMMK5103\/HUTECH\/OCT15\/F-KK PART A INSTRUCTIONS Part A contains TWO questions Answer BOTH questions QUESTION 1 Marks a

BMMK5103 Final Exam 17 Oct 2015 -...

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BMMK5103/HUTECH/OCT15/F-KK 1 PART A INSTRUCTIONS Part A contains TWO questions. Answer BOTH questions. QUESTION 1 Marks a) Discuss how companies can use the Internet to build their brands. Provide an example using a company which you know of. (8) b) The marketplace is not what it used to be. Discuss the new behaviours, opportunities, and challenges that await the marketer in the 21st century. (12) (Total: 20) QUESTION 2 Marks a)As a consumer, what are the five stages of consumer buying process that you would undertake when buying a new car? What are the marketing activities implemented by marketers that you observed in each stage to influenceconsumers to buy their cars? (15) b) Although the stages of the consumer buying process are typically discussed in a linear fashion, consumers do not always follow the stages in sequence. Explain why this often occurs. (5) (Total: 20)
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BMMK5103/HUTECH/OCT15/F-KK 2 PART B INSTRUCTIONS Part B contains FIVE questions. Answer THREE ONLY.
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, consumer buying process, effective marketing evaluation

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