BMMK5103 Exam 24 January 2016 - BMMK5103\/HUTECH\/JAN16\/F-KK PART A INSTRUCTIONS Part A contains TWO questions Answer BOTH questions QUESTION 1 Marks

BMMK5103 Exam 24 January 2016 -...

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BMMK5103/HUTECH/JAN16/F-KK PART A INSTRUCTIONS Part A contains TWO questions. Answer BOTH questions. QUESTION 1 Marks Identify and discuss the reasons why managers reluctant in collecting environmental data and information. In your answer, highlight the challenges faced by marketing manager when collecting this data and information. Recommend ways to overcome the challenges. (Total: 20) QUESTION 2 Marks a) What are the marketing activities that you would carry out to influence your target market to buy your company’s products in each of the five stages of consumer buying process? Discuss your answers. (15) b) “Consumers do not always follow the stages of consumer buying process in sequence.” Support this statement. (5) (Total: 20)
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BMMK5103/HUTECH/JAN16/F-KK PART B INSTRUCTIONS Part B contains FIVE questions. Answer THREE ONLY. QUESTION 1 Marks Explain the three different traditional market segmentation strategies as listed below and give examples to describe how each of them is being applied in real business setting.
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, TTG, learning centers, TTG Open College

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