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BMMK5103/HUTECH/JAN16/F-KKPART AINSTRUCTIONSPart A contains TWO questions. Answer BOTH questions.QUESTION 1MarksIdentify and discuss the reasons why managers reluctant in collecting environmentaldata and information. In your answer, highlight the challenges faced by marketingmanager when collecting this data and information. Recommend ways to overcome thechallenges.(Total: 20)QUESTION 2Marksa)What are the marketing activities that you would carry out to influence your targetmarket to buy your company’s products in each of the five stages of consumerbuying process? Discuss your answers.(15)b)“Consumers do not always follow the stages of consumer buying process insequence.”Support this statement.(5)(Total: 20)
BMMK5103/HUTECH/JAN16/F-KKPART BINSTRUCTIONSPart B contains FIVE questions. Answer THREE ONLY.QUESTION 1MarksExplain the three different traditional market segmentation strategies as listed below andgive examples to describe how each of them is being applied in real business setting.