BUSINESS
Final-Project-B-Final-Edition-ZhangKun-Yeong

Final-Project-B-Final-Edition-ZhangKun-Yeong - Chapter 4...

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Chapter 4 Introduction This chapter discusses the various statistical tests performed for the purpose of the study. SPSS system software has been used to elaborate reliability of the result gathered by the variable from the research. In the result section been used to elaborate about respondent social demographic background such as their gender, tourist, satisfaction, using online hotel by Facebook and the dependent variables consumer intention toward searching information by Facebook, independent variable include perceived ease of use, perceived usefulness, perceived risk and social influence. The outcome of the result will describe based on the data analysis from the questionnaire by using the descriptive statistics, percentages, means and standard deviations are calculated to report the responses to each multiple-choice survey item for this survey in order to describe the consumer intention as an online users . Multiple regression analysis is used to examine the strength of relationship between independent variables with dependent variable and test all hypothesis stated in chapter 1. Further explanation will be expound onto the following sub chapters. 4.1 Nomality Ananlysis
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In this study, 150 samples have been analyzed which cover almost all the distributions used in the major power studies done so far in the literature. Due to sample pouplation ( n=3 to 2000), using a Shapiro-Wilk’s test ( P>.05, null hypothesis are rejected if P value is below .05) ( Kwek, Keoy & Daud, 2011) and a visual inspection of their histograms, normal Q-Q plots and box plots showed that the consumer intention toward searching information by Facebook for both males and females were approximately H normally distributed, the skewness and kurtosis Tabl4.1A: Skewness/Kurtosis for Normality of Variables represent the normality of distribution of the scores if these two items are closer to zero( statistics devided by its standard error equal to z-value from -1.96 to 1.96) , the score will show a normal distribution. Respectively both the dependent variables and Variables Skewness Kurtosis Consumer intention toward searching information CITSI1=.054 CITSI2=.075 CITSI3=-.298 CITSI1= -.263 CITSI2= -.576 CITSI3=.075 Perceived Ease of Use 4. -.474 5. -.317 6. -.066 7. -.191 8. -.197 1. -.342 2. -.497 3. -.386 4. -.255 5. -.199 ( SE= .394) Perceived Usefulness 9. -.184 10. -.436 11. -.236 9. -.390 10. -.117 11. -.323 (SE=.394) Perceived Risk 12. -.336 13. -.269 14. -.497 12. -.651 13. -.737 14. -.039 (SE=.394) Social Influence 15. -.126 16. -.571 17. .054 15. -.559 16. .523 17. -.306
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independent variables need to rely on the result of P-value and Z-value. But all results of skewness and kurtosis (statistics devided by its standard error) were appropriate data between -1.96 and 1.96. Whereas all theses of P-value are equal to .000, demonstrate that null hypothesis is rejected if P-value is below 0.05. ( unnormal distribution) 4.2 Descriptive Analysis This section mainly discuss about the demographics of respondents gathered by the researches which includes gender, age, nationality, search informmation by Facebook and satisfaction. All of these data are generated and analysed using SPSS 20 based on the data collected from Part A of the survey. Table 4.2.A is the summary of the
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  • Summer '14
  • Correlation and dependence, Pearson product-moment correlation coefficient, Valid Percent

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