Unit 6 Research Paper - Running head EXPORT BUSINESS PLAN 1...

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Running head: EXPORT BUSINESS PLAN 1 Export Business Plan Jason P. Cook IB315: International Business Perspectives Park University July 2016
EXPORT BUSINESS PLAN 2 Purpose The purpose of this export business plan is to demonstrate how PET Scanner is going to conduct its export business. The company is planning to export PET scanners to Canada. The company needs this export business plan in order to gain an understanding of the target market before venturing into the market. This business plan is important because it will enable the company adhere to the plan, remain focused, and therefore avoid making mistakes. This export business plan describes the goals of the company. This plan defines the steps needed to reach this these goals. It also explains the objectives of the company to the customers and potential investors. This plan is also prepared to act as a point of reference for future interactions. Most importantly, the plan will enable the company to stay on track. Referring to the plan frequently will help in maintaining the long-range view as decisions are made on a daily basis.
EXPORT BUSINESS PLAN 3 Table of contents Contents Purpose 1 Situational Analysis 3 Country History 4 Cultural Overview 4 Attitude towards vehicles ............................................................................................................. 5 Shared language ........................................................................................................................... 5 Education levels ........................................................................................................................... 5 Political environment 6 Label requirements ....................................................................................................................... 6 Prohibitions .................................................................................................................................. 7 The Export Marketing Plan 7 Market screening .......................................................................................................................... 7 Short term and long term goals .................................................................................................... 7 Characteristics of the market ........................................................................................................ 8 Economic Development 8 Canada’s economy ....................................................................................................................... 8 Purchasing power ......................................................................................................................... 8 Infrastructure ................................................................................................................................ 9
EXPORT BUSINESS PLAN 4 Summary 9
EXPORT BUSINESS PLAN 5 Executive Summary Due to globalization, many businesses are taking advantage of international trade. XL Company has therefore come up with an idea to take advantage of this global market. The company is going to export PET scanners (Positron Emission Tomography) which are used in cancer detection and treatment, as well as for Alzheimer’s disease, epilepsy, and in cardiology. The target market will be patients in need of diagnosis and treatment of several serious conditions Canada. PET scanners are not readily available in Canada and the exportation of this product will benefit millions of people’s lives as well as increase the company’s earnings. The Canadian government is a large supporter of global trade and it should be easier for our company to conduct business with Canada. PET Export will begin to export PET scanners in three months. The company will start by operating on a small scale. Within a period of three years, the company expects to have grown its capital considerably and therefore be operating on a much larger scale. All licenses have been acquired and marketing of the product is underway. The PET scanner will be critical to providing world-class health care to Canadians and will be a very profitable investment.
EXPORT BUSINESS PLAN 6 Introduction Canada is slow to adopt the latest medical technologies, forcing Canadian patients to rely on old and often outdated medical equipment for treatment. New medical technologies can

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