Syallbus--Sp08

Syallbus--Sp08 - BUAD 307 MARKETING FUNDAMENTALS Spring,...

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BUAD 307 MARKETING FUNDAMENTALS Spring, 2008 Instructor: Office: Office Phone: Cell: E-mail: Personal Web: Course web site: Backup course web site: Blackboard: Lars Perner, Ph.D. Assistant Professor of Clinical Marketing Accounting Building 306K (213) 740-7127 (760) 412-0154 perner@marshall.usc.edu http://www.LarsPerner.com http://www.ConsumerPsychologist.com http://www.BUAD307.com http://www.PassionForProfit.com http://blackboard.usc.edu CLASS TIMES/ LOCATIONS Day Time Location Lecture Session Discussion Sessions: Monday Monday Tuesday Tuesday Tuesday Wednesday 12:00-1:50 p.m. 2:00-3:50 p.m. 8:00-9:50 a.m. 12:00-1:50 p.m. 2:00-3:50 p.m. 8:00-9:50 a.m. Edison Auditorium (HOH) HOH 442 ACC 303 HOH 442 HOH 305 HOH 301 OFFICE HOURS Tuesday, 10:00-11:00 a.m. and 4:30-5:30 p.m. Wednesday, 11:00 a.m.-1:00 p.m. And by appointment and walk-in TABLE OF CONTENTS T o p i c P a g e Instructor information ........................................................................... 1 Course web site .................................................................................. 1 Backup course web site ......................................................................... 1 Office hours ....................................................................................... 1 Course objectives ................................................................................ 2 Course description ............................................................................... 2 Prerequisites ...................................................................................... 2 Textbook and reading ........................................................................... 3 Schedule of events ............................................................................... 3 Grading ............................................................................................ 4 Course components .............................................................................. 5 Exams Exam I ............................................................................. 5 Exam II ............................................................................ 6 Final ............................................................................... 6 Project ................................................................................ 6 Attendance/participation .......................................................... 7
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2 Research participation .............................................................. 9 Accommodations for students with disabilities ..................................... 8 Academic integrity ...................................................................... 8 Policies .................................................................................... 9 A personal note .......................................................................... 10 Appendix A: Grading issues ............................................................ 10 Marshall School of Business norms
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Syallbus--Sp08 - BUAD 307 MARKETING FUNDAMENTALS Spring,...

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