Course Hero Logo

SEARCH ENGINE OPTIMIZATION (1).docx - Running Head:...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 4 out of 8 pages.

Running Head: ENTREPRENEURSHIP1SEARCH ENGINE OPTIMIZATIONNameInstitutionCourseInstructorDate
ENTREPRENEURSHIP2IntroductionSearch engine optimization, abbreviated as SEO, refers to both the art and the science ofimproving a page's ranking in a search engine like Google (Veglis & Giomelakis, 2019). Becausesearch is one of the primary methods, people find information online. Having a better position insearch engines may increase website traffic. For example, businesses often turn to search engineoptimization, often known as SEO, for assistance in increasing brand recognition and moving upthe ranks of a search engine's results page. The use of search engines such as Google, Yahoo,MSN, and Bing, among others, is essential to SEO. Optimizing a website for search engines useskeywords that are likely to entice users to visit the organization (Sharma et al., 2019).Since a few of the more specialized search engines also function as directories forspecific categories of material, it indicates that they only display results for manually contributedinformation in their search results. They do not engage in internet crawling. It is still possible toutilize SEO strategies to get a high ranking for relevant searches inside these directory searchengines. The way that search engines offer diverse sorts of material to consumers in the searchresults is referred to as universal search or "blended" search. The search engine results page(SERP) will display rich media material and the standard text page results. Rich media contentincludes photographs, videos, maps, articles, and shopping sites.Problem and OpportunityBased on the firm WXY's response in the few months of operation, it has come to mynotice that the website is incomplete and requires more infrastructure to create a lead for thosewho visit the website to make inquiries regarding the firm's services. From what the companyhas experienced in a few months of operation, it is clear that the firm has the potential to
ENTREPRENEURSHIP3gainfully benefit from the website by converting the leads into the website into clients as it hasbeen with the previous leads.Goals and Objectives of The ProposalWorking together as a team enables us to brainstorm and reason together in the best waypossible. The main goal of this proposal is to inform the partners that the firm needs to expand itswebsite and include more threads that would increase the number of leads on the website.Working in the few months of operation, we have realized that the website is a more critical toolfor the firm. We have learned about some clients who have come along through the leads on thewebsite. Therefore, the website needs to be more developed to include more sections to enablethose visiting the website to get more information about our firm. Our firm will generate moreclients from this platform, as it has been our goal and vision.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 8 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
N/A
Tags

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture