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Running head:MARKET PLAN IV: PUPPY POT1Marketing Plan IV:Puppy PotKelly A HackmanColumbia Southern UniversityPrinciples of MarketingProfessor Gabriel WarrenMarch 14, 2022
Running head:MARKET PLAN IV: PUPPY POT2Branding StrategiesWhile every company has a brand name for their product(s) or maybe a logo to representtheir brand, it is most likely something that will draw the attention to customers.The brand mayjust have a unique name, or maybe the product has an attachment tie.Lego does an amazing jobof drawing in the attachment of children and adults as well.While Lego had attracted more boysthan girls of all ages, it started a new line of Lego friends which increased the interest of girls aswell.The Lego Company was able to collaborate and partner with Disney, Marvel anddeveloped many different lines and more challenging for children and adults (Qian, 2021).Thisproved to be extremely important in their marketing strategy and they were able to drive saleseven higher than in previous times.Lego continues to be innovative by researching and adaptingtheir marketing strategy with the change of the centuries. Qian (2021) also references that a hugepart of the Legos strategy is to be educational and a parent safe brand and will continue to usethose strategies to develop a larger customer base.Thinking about the information, it is not hard to imagine how LEGO has an amazingfollowing, and extraordinary customer base.The Puppy Pot branding strategy will rely on thepartnership with the local animal rescues to help promote our vision, mission and brand.Ourmission is to provide the best opportunity of a good life for the pups as well as bringing a senseof peace and relaxation to those that enter our business.

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