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1 PART TWO COMPARATIVE ENVIRONMENTAL FRAMEWORKS International Business Chapter Two The Cultural Environments Facing Business 2 Chapter Objectives To understand the major causes of cultural differences and change To grasp behavioral factors influencing countries’ business practices To become familiar with cultural guidelines for companies that operate internationally To learn to discuss the problems and methods of learning about cultural environments 3 Culture Defined Culture: the specific learned norms of a society that reflect attitudes, values, and beliefs Major problems of cultural collision are likely to occur if: -a firm implements practices that do not reflect local customs and values and/or -employees are unable to accept or adjust to foreign customs .
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4 Fig. 2.1: Cultural Influences on International Business 5 Cultural Dynamics Cultures consist of societies , i.e., relatively homogeneous groups of people, who share attitudes, values, beliefs, and customs. Cultures are dynamic; they evolve over time. Cultural value systems are set early in life, but may change because of: -choice or imposition -contact with other cultures. 6 The Nation as a Point of Reference The basic similarity amongst people within countries is both a cause and an effect of national boundaries. National identity is perpetuated through the rites and symbols of a country and a common perception of history. Subcultures may link groups from different nations
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This note was uploaded on 04/23/2008 for the course BUSA 3000 taught by Professor Beach during the Spring '08 term at Georgia State.

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