MMGP - MMGP Product/Service Topic Identification Each group...

This preview shows page 1 - 2 out of 2 pages.

MMGP: Product/Service Topic Identification Each group must choose a new or existing product to analyze for their MMGP. Once the group has decided on a product/service to research, a team member or leader must post the name of the product/service in the subject line of a new thread at the Marketing Management Group Project Research Topic Forum. The other members of the group must then confirm the Research Topic by adding their names to the group’s post in the reply by 11:59 p.m. (ET) on Sunday, to show their participation and agreement to the assignment. No two teams can work on the same product. MMGP: Background Information Provide a description of your product/service and a brief history of the firm that produces your product/service. Describe and discuss (broadly speaking) the 4 Ps associated with your product/service. Below are the 4Ps described in your textbook, describe and discuss all four of the 4Ps. Old 4 Ps - Product, Place, Promotion, Price New 4 Ps - People Processes Programs Performance Scanning the Market Environment (See chapter 3) NOTE: If researching these topics proves difficult because of the product/service you have chosen, research a similar product/service, and report those results as a proxy for your product/service. Describe and discuss the demographic trends associated with your product/service. Describe and discuss the current economic trends and the influences they will have on the sales of your product/service.
Image of page 1
Image of page 2

Want to read both pages?

You've reached the end of your free preview.

Want to read both pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern