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Marketing Management.doc - Question Bank: MMS I SEM II 1....

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Question Bank: MMS I SEM II1.What is customer satisfaction & why it is so important for anybusiness?
2.What are the determinants of customer delivered value?
3.What are the Positive Expectations of Customers from a firm?
-You will be professional-Your products & services are reliable-You are trustworthy-Business is valuable to you-Expect you to be cheerful-Your prices fair-You stand behind your products/services

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