Lecture 3 - Lecture 3 The Communication Process and The...

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Lecture 3 The Communication Process and The Instructional Presentation
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Instructional Messages at Work Business organizations constantly exchange informative messages Some examples include: Describing work techniques, illustrating how to use new software, describing marketing concepts, introducing new policies, briefing upper management on your unit’s performance
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Instructional Messages at Work As a manager, you should first determine the information’s usefulness and relevance From chapter 2, consider the knowledge level and interests of members of your target audience
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How To and What There are two classes of instructional messages – how to do something and what something is “How To” instructional messages provide specific procedures, techniques, or tactics for doing something in a “nuts and bolts” fashion – you should break the process down into step-by-step procedures and also include a visual
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“Whats” “Whats” provide listeners with an opportunity
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This note was uploaded on 04/22/2008 for the course ACCT 2302 taught by Professor All during the Spring '08 term at Texas Tech.

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Lecture 3 - Lecture 3 The Communication Process and The...

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