Lecture 27 - Consumers as Stakeholders Advertising...

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Consumers as Stakeholders Advertising Advertising is "the lubricant for the free- enterprise system." Advertising is legalized lying. Advertising is the principal reason why the business man has come to inherit the earth. Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
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Consumers as Stakeholders Advertising Advertising has a hand in “shaping” wants, preferences, prevailing views in society Advertising ethics is “what is right or good in the advertising function. It is concerned with questions of what ought to be done, not just with what legally must be done.”
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Consumers as Stakeholders Advertising The Impact of Advertising on Consumers Legal Constraints on the Advertising Ethical Issues in Advertising A Practical Situation
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Consumers as Stakeholders Advertising The Impact of Advertising on Consumers 66% of consumers feel advertising does not reduce prices 65% believe it makes people buy things they should not buy 54% feel ads insult the intelligence 63% feel ads do not present the truth
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This note was uploaded on 04/22/2008 for the course BCOR 3010 taught by Professor None during the Spring '07 term at Colorado.

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Lecture 27 - Consumers as Stakeholders Advertising...

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