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MEETING THE DIVERSITY CHALLENGE AT PEPSICOOBHR Assignment 1 – Submitted by:Abhliash RobertGeetha DMadan PillaiSanjeev KumarSanu Philip21 Nov 2015
INTRODUCTION AND HISTORYPROBLEM STATEMENTSREINEMUND’S ERA PHASE 1 – INITIATIVES & OUTCOMESPHASE 2 – INITIATIVES & OUTCOMESCHANGING OF GUARDAGENDA
INTRODUCTION & HISTORYThe case outlines PepsiCo's diversity journey under the leadership of Steve Reinemund as chairman and CEO (2001 to 2006).PepsiCo was formed in 1965 from the merger of Pepsi-Cola and Frito Lay Inc. It had 19000 employees with first year sales of $510 million. As part of business enhancement practices, PepsiCo was one of the first companies to recognize the importance of people of color within the workplace and target market.
PROBLEM STATEMENTS1.Poor penetration of PepsiCo products across demography with significant ethnic population and high attrition of minority.2.Employees concern on Indra Nooyi’s ability to continue the diversity strategy prevailing within the organization.
MR. REINEMUND’SERASteve Reinemund was the first senior leader at PepsiCo to focus on diversity and inclusion from a perspective of changing the entire culture of PepsiCo. He partnered with his leadership team and employees throughout the organization to make diversity a key factor in PepsiCo's culture and performance.