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Unformatted text preview: when those celebrities were seen on television by a more vast market, wearing the jerseys, essentially showing them off. 4. I’d say they could most effectively reach their target market through retailing. Because it’s a clothing product, it would probably sell most effectively through that channel. 5. It’s important and effective especially for this product because it would be important to know specifically what potential clients are going to be wanting in the jersey they would buy, for example what old teams, what legendary players, and if Mitchell & Ness doesn’t have that player, maybe they could custom design that for the client, of course then it would have to be sold at a higher price than normal....
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This note was uploaded on 04/23/2008 for the course BUSA 101 taught by Professor Guidetti during the Spring '07 term at Northampton Community College.
- Spring '07