Theory and application of marketing principles in Apple Inc^.pptx

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Theory and application ofmarketing principles inApple Inc.Course name: MSC ManagementModule name: Customers and SuppliersEngagement Module.Student ID: @00610818Course name: MSC ManagementModule name: Customers and SuppliersEngagement Module.Student ID: @00610818
About Apple Inc.Apple:productsiPhone:SmartphonesiPod:Portablemedia playerMac:personalcomputeriPad:tabletcomputerApplewatch:SmartwatchAirPod Max:HeadphonesAn American multination technology companyestablished on 1stApril 1976 by Steve Jobs, SteveWozniak and Ronald Wayne, headquartered inCupertino, California.Incorporated as Apple Computer, Inc. on 3rdJanuary 1977 and then renamed as Apple Inc.on 9thJanuary 2007.Former CEO: Steve JobsCEO: Timothy CookChairman: Arthur LevinsonDeals in designing, developing and sellingconsumer electronics, computer software andonline services.Known as one of the big five companies in U.S.
Vision and mission statement of AppleInc.Vision and mission statement of AppleInc.Vision:“We believe that we are on theface of the earth to make bestproducts on earth and to leave theworld better than we found it.”By this statement, companyensures itself to be determined todeliver quality product for itsclients. Innovations, integration ofpartners and excellence andmarket specialization are the maincomponent of this statementVision:“We believe that we are on theface of the earth to make bestproducts on earth and to leave theworld better than we found it.”By this statement, companyensures itself to be determined todeliver quality product for itsclients. Innovations, integration ofpartners and excellence andmarket specialization are the maincomponent of this statementMissionApple is committed to “to bring thebest personal computing products andsupport to students, educators,designers, scientists, engineers,businesspersons and consumers inover 140 countries around the world.”This mission statement is to considerthe changing business landscapewhich is potential to influence thepossibilities of what Apple Inc. is ableto do.
Marketing Environment inreference to Apple inc.To maintain its position in externalenvironment, Apple Inc. is leading itself toproduce innovative and ingenious products.

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