cocacola - Paul Pedrow WRTG 16300-05 Maggie Gerrity April 9...

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Paul Pedrow WRTG 16300-05 Maggie Gerrity April 9, 2008 The Coca-Cola Company: Brand to Legend It all began in Atlanta, Georgia in 1886 when a local pharmacist mixed up a strange but delicious syrup and walked it down to Jacobs’ Pharmacy where it was combined with carbonated water. It was the beginning of Coca-Cola. Inventor John Pemberton’s bookkeeper, Frank Robinson, came up with name Coca-Cola and designed a logo with his elite style of penmanship. The brand would change the world, and to this day uses Robinson’s logo to sell their product. It wasn’t until 1891, when Asa Griggs Candler took over the company, that Coca-Cola really began explode as a household name in America. Candler realized the potential greatness of his product, and it’s uniqueness at the time. He brilliantly took into account the future competitors his brand would face. Candler, along with his successors son, Robert Woodruff, are the men who truly made Coca-Cola, “classic” (Coca-ColaCompany.com). Candler’s initial challenge was to get the Coca-Cola name out there and into American
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This note was uploaded on 04/23/2008 for the course WRTG 101 taught by Professor Lawson during the Spring '07 term at Ithaca College.

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cocacola - Paul Pedrow WRTG 16300-05 Maggie Gerrity April 9...

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