EXECUTIVE SUMMARY Tamatereo Grill be an eat-in and take-out restaurant speciealises in evening and weekend leisure meals. What makes Tamatereo Gril unique as a business opportunity? The launching of a new restaurant is famously dangerous. What steps have we taken to reduce these risks and assure success? First, we discovered and untapped market for our great products. A representative sample of our major and secondary geographical market responded positively 66 percent of the time, according to careful study,. W r have discovered that induvial residing in Allston and Brighton within an acceptable driving distance, would visit nice eat-in our carry- out. Further study into the demographics of this areas inhabitants indicates a lifestyle that encourages dinning our regularly, up to three times per week.
