Eubanks_Samantha Unit 8 Scholarly Activity - Running head...

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Running head: MARKETING METRICS 1 Unit VIII Marketing Plan: Marketing Metrics Samantha Eubanks Columbia Southern University
MARKETING METRICS 2 Abstract The following scholarly activity will continue to focus on the fictional company of Athletics Supreme. The following pages will take a look at the marketing metrics, and how they will apply to Athletic Supreme.
MARKETING METRICS 3 Unit VIII Marketing Plan: Marketing Metrics Athletic Supreme has established themselves within the target market as having quality products for fair prices. With the expansion to a new product line, the company has considered all aspects of outside and internal factors that would contribute to the success of the product line. In the following segments, we will take a look at several different marketing metrics, and how they would be applied to Athletic Supreme. Sales Metrics For the purpose of this analysis, we will look at the sales metric that measures sales growth. Athletic Supreme fully launched their new product May 1 st , 2016. To establish a baseline, we will look at the 2015 sales numbers for Athletic Supreme. For the final sales amount of 2015, Athletic Supreme brought in $500,000.00 in sales, and that averaged to approximately $41,666.67 in sales per month. In order to appropriately calculate the percentage for Athletic Supreme, we will need to take the calculation by subtracting the prior period from the current period and dividing that number by the prior period amount. For example: (Current period sales – Prior period sales) / Prior Period Sales * 100 = Sales Growth (Marz). For our purposes, the prior period will be April 2016 and the current period sales will be May 2016. April remained on track with the prior year’s sales at an average of $41,666.67. In reviewing May’s numbers, the final sales for the month were $50,500.00. By utilizing the aforementioned equation, we come up with a Sales Growth of: ($50,500.00 - $41,666.67) / $41,666.67 * 100 = 21.20%. This shows that the launch of the new product lines did increase total sales.

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