politicalscienceexam2[1] - Dye pg 118-138 157-185 Public...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Dye pg 118-138 157-185 Public Opinion- Aggregate of attitudes and opinions of individuals on a significant issue. Political Socialization- Learning of political values, beliefs, and opinions. Representative sample- A sample that represents as accurately as possible the total population from which it is taken. Stability of opinion- Results reflect opinion of American people not their knowledge of it. Don’t assume it has a base of knowledge. Opinion not based on fact. Intensity of opinion- Not everyone has the same intensity of opinion on different subject matters. Halo effect- Tendency of survey respondents to provide socially acceptable answers to questions. Generational effects- Historical events that affect the views of those who lived through them. Socially accepted response- Answering the way they think they should answer. Gender Gap- Aggregate differences in political opinions of men and women. Impact of family, schools, religion, race on opinion- The family is the first agent of socialization, and some family influences appear to stay with people over a lifetime. Political revolutionaries once believed that the school was the key to molding political values and beliefs. Religious beliefs and values also shape political opinion. Which religion an individual identifies with affects public opinion. Opinion over the extent of discrimination in the United States and over the causes of and remedies for racial inequality differs sharply across racial lines. Salient issues- Issues about which most people have an opinion. Sampling error- The smaller the sample the greater the margin of error. + 3 error in 95% of polls containing 1100 samples. Ideology- Consistent and integrated system of ideas, values, and beliefs. Sources of media power- Television is the major source of political information for Americans. Television does not tell people what to think, but it does tell them what to think about. Muckraking-Journalistic exposes of corruption, wrongdoing, or mismanagement in government, business, and other institutions of society. Agenda setting- Deciding what will be decided; defining the problems and issues to be addressed by decision makers. Horse race coverage- Media coverage of electoral campaigns that concentrates on who is ahead and who is behind, and neglects the issues at stake. Media elite- ABC, CBS, NBC, Fox & CNN New York Times, Washington Post, & Wall Street Journal, Media as “mirror”- Sometimes claim that they only “mirror” reality. The like to think of themselves as unbiased reporters who simply narrate happenings and transmit videotaped portrayals of people and events as they really are. Equal-time rule- Federal Communications Commission (FCC) requirement that
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/23/2008 for the course POLS 102 taught by Professor Hammock during the Spring '08 term at WVU.

Page1 / 6

politicalscienceexam2[1] - Dye pg 118-138 157-185 Public...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online