INTERNATIONAL MARKETING.docx - POLYTECHNIC UNIVERSITY OF...

Polytechnic University of the Philippines
Quezon City Branch
Don Fabian St., Quezon City
INTERNATIONAL MARKETING
Activity No. 3 – Presentation of Product
● As a team present your product.
● Discuss the concept and rationale.
● Discuss the strength, weakness, opportunity and threats
● Future plan to go global.
“COOKING INA”
PA
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

“TIMPLANG SIGURADONG PASADO SA INA MO”
Concept of Cooking Ina
Cooking Ina is the name of our business. This business is a Korean inspired business. On every
dish, you’ll find and taste the signature of your mother who prepared your meal. Ready-to-
cook foods are foods that are prepared already that ready to cook, with very little additional
effort. The product that Cooking Ina will sell is ready to cook Filipino foods such as, sinigang
na baboy, nilagang baboy, lechon paksiw, dinuguan, kare-kare, pinakbet and many more.
PA
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Ready to cook foods- They are foods that include all of the ingredients in a standard aluminum
container, where some preparation or cooking is required through a process that is given on
the package. Not following the preparation and cooking instructions may lead to bacteria
contamination, which can cause foodborne illness.
This is an example of a ready to cook food.
Rationale of Cooking Ina
Changes in lifestyle is one of the factors that ready to cook food has been made. Because we
are in a new normal, people are adjusting and changing their lifestyle. One of the changes is
thinking and preparing their meals in dining tables. During busy weeks of students in their
online classes and modules, employees that are working from home, they are lacking in time
and inspiration for cooking. That’s why ready-to-cook foods is essential and a big help to the
consumers. Ready-to-cook meals provide consumers with the taste of a home cooked meal