Role of Marketing Management in New Product...

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1Role of Marketing Management in New Product DevelopmentConnections Made in the NPD Marketing WorldThe contribution of marketing to overall sales is significant. The marketing department isresponsible for introducing products to consumers as well as developing strategic messagingwith the goal of increasing appeal and, ultimately, driving sales. The marketing team uses anumber of different metrics to evaluate the comments and responses received from customers.One of the ways to determine what is successful and what is not successful is throughadvertising. Marketers will pay attention to the prevailing trends and levels of demand in theirrespective markets. This has repercussions for new product development, as it enables themarketing team to collaborate with product developers in order to create goods that are tailoredto meet the requirements of the market. It is up to marketing management to make thisconnection and to come up with an effective method for the marketing department tocommunicate its feedback to the product development team. This information should play a rolein determining how the team responsible for product development approaches and designs the
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Term
Summer
Professor
Dr. Willy
Tags
Marketing, Sales, new product development

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