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ch14 - Jase Zappel Comm103 Notes Chapter 14 Four critical...

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Jase Zappel Comm103 Notes Chapter 14 Four critical components in the persuadive process: Source Appeals Receiver Setting Aristotle said there are four social values for rhetoric and persuasion Prevents triumph of fraud and injustice Effective method of instruction for the public Helps people see and understand both sides of an issue Viable means of defense Types of speeches Speech to reinforce- intended to influence listeners by strenghtening their convictions and taking advantage of their tendency to seek out and attend to messages with which they already agree Speech to change- intended to convince the audience to change what they like of dislike, what they hold to be true, or what they consider important Speech to move to action- intended to influence listeners to either engage in a new and desireable behavior or discontinue an undesireable behavior Appeal- subtle technique speakers use to get the audeicne to accept their persuasive argument
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