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ch.12 - Jase Zappel Comm103 Notes Chapter 12 Notes Style...

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Jase Zappel Comm103 Notes Chapter 12 Notes Style- distinctive way a speech is given and how it makes it memorable Delivery- actual presentation of the speech to the audience Speaker credibility- impression listeners form o a speaker in a given public speaking context at a given time Initial credibility- based on what the audience knows about you before hearing you speak Derived credibility- develops as the audience listens to you speak Terminal creidbility- long term impression you leave behind on your audience after they leave and think about your speech Competent language- enhances the listeners understanding and enthusiasm for a speech by the use of words that are clear, vivid, and appropriate Clear language- uses words in such a way that the listeners unerstand and can easily comprehend the meaning of the apeaker’s message Vivid language- promotes enthusiasm fore a speech by brining the speaker’s message to life and moving the audience emotionally Imagery- creation of mental pictures and imagined sensory experiences through description Figures of speech- such things as similes, metaphors, analogies, etc.
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