ch3 - Jase Zappel Comm 103 Book Notes CHAPTER 3 KEY TERMS...

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Jase Zappel Comm 103 Book Notes CHAPTER 3 KEY TERMS Perception- the process of noticing, organizing, and interpreting data about people, events, activities, and situations Three major factors contribute to our noticing: Mindfuness - paying close attenton to the task at hand and absorbing all the details you can The more someone does the same thing, predictably, the more we tend to gloss over the details Self-fulfilling prophecy- when you make assumptions about either yourself r someone else and then interact with the person as if this was true When these assumptions have been proven wrong, we engage in a much more extensive information search to fully comprehend Linguistic tyranny- occurs when people use one set of words that have a certain value rather than using different words to desribe a situation Schema- a framewrk that helps people organize info and place it into a coherent and meaningful pattern Varieties of schema help organize our impressions about things: Prototype- the best example of some concept an example would be showing off the fanciest Lexus to illustrate a luxury car Stereotype- a type of schema which connects a variety of characteristics to a person whom we believe to portray that kind of person
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This is because of allness, which makes us believe that something true of one part must be true of all Script- an expected sequence of events that is coherent to the
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ch3 - Jase Zappel Comm 103 Book Notes CHAPTER 3 KEY TERMS...

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