ch3 - Jase Zappel Comm 103 Book Notes CHAPTER 3 KEY TERMS...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Jase Zappel Comm 103 Book Notes CHAPTER 3 KEY TERMS Perception- the process of noticing, organizing, and interpreting data about people, events, activities, and situations Three major factors contribute to our noticing: Mindfuness - paying close attenton to the task at hand and absorbing all the details you can The more someone does the same thing, predictably, the more we tend to gloss over the details Self-fulfilling prophecy- when you make assumptions about either yourself r someone else and then interact with the person as if this was true When these assumptions have been proven wrong, we engage in a much more extensive information search to fully comprehend Linguistic tyranny- occurs when people use one set of words that have a certain value rather than using different words to desribe a situation Schema- a framewrk that helps people organize info and place it into a coherent and meaningful pattern Varieties of schema help organize our impressions about things: Prototype- the best example of some concept an example would be showing off the fanciest Lexus to illustrate a luxury car Stereotype- a type of schema which connects a variety of characteristics to a person whom we believe to portray that kind of person
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is because of allness, which makes us believe that something true of one part must be true of all Script- an expected sequence of events that is coherent to the
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/23/2008 for the course COMM 103 taught by Professor Klindeman during the Spring '07 term at San Diego State.

Page1 / 5

ch3 - Jase Zappel Comm 103 Book Notes CHAPTER 3 KEY TERMS...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online