Ven003Quiz1Review

Ven003Quiz1Review - Volume of Market Segements Carignane:...

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Unformatted text preview: Volume of Market Segements Carignane: down French Columbard: down Chardonnay: up Cabernet Sauvignon: up Chenin Blanc: down Grenache: down Sauvignon Blanc: -Thomson Seedless: down Barbera: down Zinfandel: up Syrah: up Rubired: up Merlot: up Largest 4 wine companies 1. Constellation 2. Gallo 3. The Wine Grp 4. Fosters 1994 Top 4 Grape varieties crushed 1. French Columbard: 21% 2. Chardonnay: 12% 3. Zinfandel: 9% 4. Chenin Blanc: 8% 2003 Top 4 Grape varieties crushed 1. Chardonnay: 19% 2. French Columbard: 13% 3. Cabernet Sauvignon: 13% 4. Zinfandel: 11% 2003 Top 4 Grape values 1. Cabernet Sauvignon: 27% 2. Chardonnay: 24% 3. Merlot: 13% 4. Zinfandel: 9% Components of wine: 1. H2O 2. Sugar 3. Acids 4. Skins o (pigments, tannins, aromatic compounds) Vineyard heat index A cumulative measure Calculate by averaging high and low for the day and subtracting 50 Region I < 2500 o Less sugar o More acid o More flavor o More color o More tart/sour o Better quality Region V > 4000 o More sugar o More production o Less acid o Lower quality o Less color o Less flavor Effects of land (Wine Terroir) Climate Soil o Water holding o Slope of land o Direction of slope o Trace minerals Elevation Latitude Wine producing countries (top 4) 1. France 2. Italy 3. Spain 4. USA 5. Argentina 6. China Marketing categories 1. Jug wine: < $3 2. Fighting varietals: $3-$7 3. Premium: $7-$14 4. Ultra Premium: $14-$25 5. Luxury: $25+ Wine consumption per capita 1. France: 48.5L 2. Italy: 47.5L 3. Australia: 20.4L 4. UK: 20.1L 5. US: 9.5L ...
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Ven003Quiz1Review - Volume of Market Segements Carignane:...

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