comm1.0221

comm1.0221 - Comm 1 2/21/08 Mullin Public Communication and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Comm 1 2/21/08 Mullin Public Communication and Persuasion Public Communication One speaker (or panel) to an audience Types: o Informative speaking – goal is to inform the audience. Formal education, training seminars, company presentations o Motivational speaking – goal is to inspire and motive them to do something. Sermons, self-help o Persuasive speaking – goal is to change people’s attitudes or behaviors. Political speeches, TV/Radio “punditry” (term for when people get on TV or radio and spew out their opinions) What makes persuasion effective? Some important factors: o The source(s) – not from just one source Who or what is delivering the message? (e.g. expert, mom, celebrity spokesperson) o The audience(s) – not just a uniform audience, diverse Who is listening/watching o The message(s) What strategies or appeals are being used? (e.g. humor, fear, evidence) Source characteristics Credibility – can count on it, it’s believable, sense of what they are talking about,
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/23/2008 for the course COMM 1 taught by Professor Mullin during the Winter '07 term at UCSB.

Page1 / 2

comm1.0221 - Comm 1 2/21/08 Mullin Public Communication and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online