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Unformatted text preview: Results: They found that 73.5% of all ads were deceptive. False claims were also evident in certain types of humor ads then others. Discussion: First, the researchers wanted to determine the extent to which humor is used to mask deceptive claims. The researchers also wanted to cross-classify various claims by both the deceptive and humor typologies to determine which types of humor are being used to mask which types of deceptive claim....
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This note was uploaded on 04/23/2008 for the course COMM 1 taught by Professor Mullin during the Winter '07 term at UCSB.
- Winter '07