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Kimberly Rauch Communications 1 T.A. Lauren Copeland 3/4/08 Outline: Celebrities and Humor in Advertising Thesis: The prevalence of humor in advertising is effective because it lets people remember the ad and the use of celebrities is effective because people want to be like famous celebrities. 1. Positive Emotional Appeal a. Humor – SNL skit, Chris Kattan’s cameo and the music from Night at the Roxbury movie and SNL skit b. Study about how humor is effective in advertising 2. Celebrities a. Busta Rhymes, Missy Elliot, Macy Gray, LLCoolJ and Chris Kattan b. Snob appeal – celebrities drink it so it will make me like them c. Study about use of celebrities in advertising and how it is effective
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Unformatted text preview: 3. Message Characteristic a. Credibility b. Celebrity use c. People in office use d. Sports announcers use e. Bandwagon appeal everyone is drinking it in the commercial it works for them, it will work for me. Conclusion: After the accumulation of evidence in studies and through lecture we can see that humor in advertising is effective because it helps the consumer remember the ad. We can also see that the use of celebrities is effective because of the snob appeal and the bandwagon appeal. Everyone wants to be rich and everyone wants to do what everyone else is doing....
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This note was uploaded on 04/23/2008 for the course COMM 1 taught by Professor Mullin during the Winter '07 term at UCSB.

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outline.paper2 - 3. Message Characteristic a. Credibility...

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