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Unformatted text preview: 3. Message Characteristic a. Credibility b. Celebrity use c. People in office use d. Sports announcers use e. Bandwagon appeal everyone is drinking it in the commercial it works for them, it will work for me. Conclusion: After the accumulation of evidence in studies and through lecture we can see that humor in advertising is effective because it helps the consumer remember the ad. We can also see that the use of celebrities is effective because of the snob appeal and the bandwagon appeal. Everyone wants to be rich and everyone wants to do what everyone else is doing....
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This note was uploaded on 04/23/2008 for the course COMM 1 taught by Professor Mullin during the Winter '07 term at UCSB.
- Winter '07