This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 3. Message Characteristic a. Credibility b. Celebrity use c. People in office use d. Sports announcer’s use e. Bandwagon appeal – everyone is drinking it in the commercial it works for them, it will work for me. Conclusion: After the accumulation of evidence in studies and through lecture we can see that humor in advertising is effective because it helps the consumer remember the ad. We can also see that the use of celebrities is effective because of the snob appeal and the bandwagon appeal. Everyone wants to be rich and everyone wants to do what everyone else is doing....
View Full Document
- Winter '07
- Advertising, celebrities, Missy Elliott, Snob appeal, Bandwagon Appeal, Chris Kattan, Positive Emotional Appeal