MOS180.Chapter 12 Notes

MOS180.Chapter 12 Notes - Chapter 12 Notes Decision Making,...

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Chapter 12 Notes Decision Making, Creativity, and Ethics Decisions - the choices made from two or more alternatives -occurs as a reaction to a problem or an opportunity Rational -refers to choices that are consistent and value-maximizing within specified  constraints Rational decision-making model -define the problem -identify the criteria -allocate weights to the criteria -develop alternatives -evaluate the alternatives -select the best alternative Boundary Rationality -limitations on a person’s ability to interpret, process, and act on  information Satisfice - to provide a solution that is both satisfactory and sufficient Intuitive Decision Making -a subconscious process created out of a person’s many  experiences Heuristics -judgment shortcuts in decision making Framing -error in judgment that arises from the selective use of perspective that alters the  way we view a situation in formulating a decision 
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This note was uploaded on 04/23/2008 for the course MOS 180 taught by Professor Dr.nat during the Winter '08 term at UWO.

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MOS180.Chapter 12 Notes - Chapter 12 Notes Decision Making,...

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