Role, Time, Issue(s), C/C?
“Any strategic decisions must be
consistent with the goals and objectives
of the company. When time comes to
make a decision, we must make sure
*briefly explain personal and
(note the date of case)
: pending legislation, rules,
: economic trends,
recessions, current interest rates,
seasonal sales patterns, growth and
profit potential, competitive conditions.
: innovations, internet, etc.
what do we have to do to be
successful in enviro?
b) Consumer Analysis
Q: *what are the major segments
(chart: who, what, when, where, why,
*what does each segment want /
(usually case facts)
Threats / Opportunities
what must we do to attract these
needs and meeting demands is crucial.
In order to attract the desired groups…”
*how will KSF meet needs and wants of
d) Competitve Analysis
: competitive reaction / trends /
: gap or niche market /
what must we do to remain
“To remain competitive in this industry we
must have a strategy that will give us a
*how does KSF: give us competitive
advantage (usually service), meet or
defeat their strategy, avoid threats, act
*can we handle reaction of the
“Overall, the major KSF for this industry
are…These factors are significantly
important as they will lead to our future
*support each w/ regards to
environment / consumer / trade /
*what risks and opportunities should
we be aware of
(use FIGURES to show any
*what are major financial issues
*do we have enough $$$?
*can we get more $ if we need it?
*check ratio analysis