cheat sheet - SITUATION Role, Time, Issue(s), C/C? WANTS...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
SITUATION Role, Time, Issue(s), C/C? WANTS  Implications : “Any strategic decisions must be  consistent with the goals and objectives  of the company.  When time comes to  make a decision, we must make sure  that…” *briefly explain personal and  professional goals NEED –  EXTERNAL ANALYSIS a) Environment      (note the date of case)   - Political :  pending legislation, rules,  regulations - Economical :  economic trends,  recessions, current interest rates,  seasonal sales patterns, growth and  profit potential, competitive conditions.  - Social :   behaviour - Tech :  innovations, internet, etc.   Threats  /  Opportunities KSF :   what do we have to do to be  successful in enviro?  b) Consumer Analysis Q:  *what are the major segments  (chart: who, what, when, where, why,  how?)        *what does each segment want /  need  (usually case facts) Threats / Opportunities KSF :    what must we do to attract these  groups? needs and meeting demands is crucial.  In order to attract the desired groups…”  *how will KSF meet needs and wants of  customers? d) Competitve Analysis  DIRECT, INDIRECT     Threats :  competitive reaction / trends /  entry barriers Opportunities : gap or niche market /  competitive advantage?  KSF :   what must we do to remain  competitive? “To remain competitive in this industry we  must have a strategy that will give us a  competitive advantage” *how does KSF:  give us competitive  advantage (usually service), meet or  defeat their strategy, avoid threats, act  on opportunities?  *can we handle reaction of the  competitors?  INDUSTRY SUMMARY  >   “Overall, the major KSF for this industry  are…These factors are significantly  important as they will lead to our future  success.”   *support each w/ regards to  environment / consumer / trade /  competition *what risks and opportunities should  we be aware of CAN –  INTERNAL ANALYSIS a)  Finance  (use FIGURES to show any  calculations) Strengths Weaknesses *what are major financial issues  *do we have enough $$$?    *can we get more $ if we need it?   bank loan? *check ratio analysis 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/23/2008 for the course BUSINESS 020/257 taught by Professor Bowlby during the Spring '08 term at UWO.

Page1 / 4

cheat sheet - SITUATION Role, Time, Issue(s), C/C? WANTS...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online