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Unformatted text preview: 1-15-08Print vs. Broadcast•Leadsare shorter – soft vs. hard lead-Leads are 1stsentence, they grab attention•Print uses quotes, broadcast uses sound bites•Numbersare done differently – for an anchor’s scriptoEx. Print journalist lead- a thirty-seven year old Gainesville man is suspected of killing his dog.oEx. Broadcast lead – A 37-YEAR-OLD GAINESVILLE MAN IS SUSPECTED OF KILLING HIS DOG.•Print uses precise numbers, broadcast rounds – easier for listeners/viewers to understand and remember•****spell out numbers 1-12*****•AbbreviationDifferencesoex. Print – The FBI is investigating…oex. Broadcast – THE F-B-I IS INVESTIGATING…oex. UPS vs. U-P-S•Names and TitlesoUse full name in title in lead sentence then when referring back just last name or title (the mayor)oTHE HOMELESS POPULATION IN GAINESVILLE IS SOARING. ST FRANCIS HOUSE CARETAKER STEPHANIE MILLER SAYS A POPULATION INCREASE IS TO BLAME.oWe do not need her name – we can simply say [St Francis house says…] or [The University of Florida study says…]•**Don’t Give out phone numbers, addresses, e-mailson the air. Direct people to station web site.Leads•1. Attract Attention•2. Focus Attention•3. Hold Attention•Prepare Listener for Story•Leads should be 5 seconds or less•Bad example: The City Commission met last night in its regular weekly meeting. [not in active voice and not telling us anything---what they met for, what they did]oGood Example: The City Commission approved a new budget last night. [don’t need to say they met last night, it’s already known because the budget got approved]oSecond Example: The City Commission approved a new budget last night paving the way for a new baseball stadium [include the stadium part because it makes it interesting---doesn’t happen often] [could leave out the fact that the city’s only paying for half of it]o...
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This note was uploaded on 04/22/2008 for the course RTV 3303 taught by Professor Torres during the Spring '08 term at University of Florida.
- Spring '08