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Unformatted text preview: 1-15-08Print vs. BroadcastLeadsare shorter soft vs. hard lead-Leads are 1stsentence, they grab attentionPrint uses quotes, broadcast uses sound bitesNumbersare done differently for an anchors scriptoEx. Print journalist lead- a thirty-seven year old Gainesville man is suspected of killing his dog.oEx. Broadcast lead A 37-YEAR-OLD GAINESVILLE MAN IS SUSPECTED OF KILLING HIS DOG.Print uses precise numbers, broadcast rounds easier for listeners/viewers to understand and remember****spell out numbers 1-12*****AbbreviationDifferencesoex. Print The FBI is investigatingoex. Broadcast THE F-B-I IS INVESTIGATINGoex. UPS vs. U-P-SNames and TitlesoUse full name in title in lead sentence then when referring back just last name or title (the mayor)oTHE HOMELESS POPULATION IN GAINESVILLE IS SOARING. ST FRANCIS HOUSE CARETAKER STEPHANIE MILLER SAYS A POPULATION INCREASE IS TO BLAME.oWe do not need her name we can simply say [St Francis house says] or [The University of Florida study says]**Dont Give out phone numbers, addresses, e-mailson the air. Direct people to station web site.Leads1. Attract Attention2. Focus Attention3. Hold AttentionPrepare Listener for StoryLeads should be 5 seconds or lessBad example: The City Commission met last night in its regular weekly meeting. [not in active voice and not telling us anything---what they met for, what they did]oGood Example: The City Commission approved a new budget last night. [dont need to say they met last night, its already known because the budget got approved]oSecond Example: The City Commission approved a new budget last night paving the way for a new baseball stadium [include the stadium part because it makes it interesting---doesnt happen often] [could leave out the fact that the citys only paying for half of it]o...
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- Spring '08