1-15 Notes - Print vs Broadcast Leads are shorter soft vs...

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1-15-08 Print vs. Broadcast Leads are shorter – soft vs. hard lead - Leads are 1 st sentence, they grab attention Print uses quotes , broadcast uses sound bites Numbers are done differently – for an anchor’s script o Ex. Print journalist lead- a thirty-seven year old Gainesville man is suspected of killing his dog. o Ex. Broadcast lead – A 37-YEAR-OLD GAINESVILLE MAN IS SUSPECTED OF KILLING HIS DOG. Print uses precise numbers, broadcast rounds – easier for listeners/viewers to understand and remember ****spell out numbers 1-12***** Abbreviation Differences o ex. Print – The FBI is investigating… o ex. Broadcast – THE F-B-I IS INVESTIGATING… o ex. UPS vs. U-P-S Names and Titles o Use full name in title in lead sentence then when referring back just last name or title (the mayor) o THE HOMELESS POPULATION IN GAINESVILLE IS SOARING. ST FRANCIS HOUSE CARETAKER STEPHANIE MILLER SAYS A POPULATION INCREASE IS TO BLAME. o We do not need her name – we can simply say [St Francis house says…] or [The University of Florida study says…] ** Don’t Give out phone numbers, addresses, e-mails on the air. Direct people to station web site. Leads 1. Attract Attention 2. Focus Attention 3. Hold Attention Prepare Listener for Story Leads should be 5 seconds or less Bad example: The City Commission met last night in its regular weekly meeting. [not in active voice and not telling us anything---what they met for, what they did] o Good Example: The City Commission approved a new budget last night. [don’t need to say they met last night, it’s already known because the budget got approved] o Second Example: The City Commission approved a new budget last night
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