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Voting notes - Voting Campaigns and Elections Who votes...

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Voting, Campaigns, and Elections Who votes? More educated individuals (often, but not all the time). Mobilization: Also known as "getting out the vote". Mobilization occurs when activists working for parties, candidates, or interest groups ask members of the electorate to vote. Access: The ability of privileged outsiders, such as interest group officials, to obtain a hearing from elected officials or bureaucrats. Performance voting: Basing votes for a candidate or party on how successfully the candidate or party performed while in office. Issue voting: Voting for candidates based on the positions on specific issues, as opposed to their party or personal characteristics. Shortcuts: Voters deal with misrepresentation by taking cues by political opinion leaders. They also make predictions based on personal characteristics such as: competence, experience, honesty, knowledge, etc. Message: The message is the answer to the voter's question: Why should I vote for this candidate rather than the opposing candidate? Soft money: Money used by political parties for voter registration, public education, and voter mobilization. Until 2002, when Congress passed legislation outlawing soft money, the government had imposed no limits on contributions or expidentures for such purposes.
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