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Unformatted text preview: aforementioned, better-for-you version of Pepsi) actually came out, the reality was drastically differentsales of Crystal Pepsi quickly fell after its first year. Markets thus provided a better indicator of consumers true preferences, since moneya powerful indicator of what is truly important to uswas spent on items other than Crystal Pepsi (like regular, caffeinated Coca Cola). Conversely, there are items that very few consumers would admit to preferring, as shown by negative responses in surveys, but sell remarkably well. For instance, while many people would say they prefer reading a newspaper, such as the Chicago Sun-Times, over a trashy tabloid magazine, markets show that the reality is otherwise: newspaper sales are flagging, while trashy tabloids retain strong sales (as some celebrity, somewhere, is always self-destructing, getting married, having a baby, going to jail, getting a divorce, and then repeating the cycle)....
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- Spring '08