Module 05 Course Project.docx - Module 05 Course Project...

Module 05 Course Project
Market Product Internationally
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Introduction to Report:
Apple is the one of the leading mobile phone company selling all around the world. Here, we
are going to identify the main reasons why companies move to globalization. Identify the
internal abilities of the company that are required to expand internationally? Also, we are
going to perform the PESTEL analysis of the emerging market where company is going to
sale their products. Finally, recommend the marketing mix strategies for launching product in
emerging market.
1. Driver of Globalization:
These are the driver that tends company to move
toward globalization and expand their business in any emerging market. There are many
drivers that are important are following:
 Cost Driver
 Political Driver
 Market Driver
 Competitive Driver
These are the main drivers that allow companies to go globalization. Cost Driver is the one of
the main factors most of the companies move toward other countries where labor cost is
minimum to cut their total cost. Political Driver is also factor after liberalize trade policies by
WTO in developing countries GATT is low so companies move toward those countries. In
order to expand their target market this is also reasons for move toward globalization. Lastly,
the main factor is to compete the competitor by increasing trade and FDI. [ CITATION
MAR05 \l 2057 ]

2. Benefits of Launching Internationally:
There are many benefits when
company will launch their product globally. Some of them are following:
 Finding new talent
 Increase the Competition
 Entry in new Market
These are some benefits that new talent help company with some new skills to produce
something good. Moving toward global market give competition to competitor by growth of
the company. Finally, when you enter in new market will increase your target market which
help the company to increase their sales.